How We Do It
Why It Works
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BK Car Deals

BK Car deals creates Car deals from Discharged Bankruptcy data. We use a 3rd party mail approach with a live BDC to qualify and motivate customers to buy a car from you today!


We offer a lead service that creates motivated BK buyers that will be waiting by the phone to purchase a car from you.

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How We Do It

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We send 2000 3rd Party Mailers to 1000 discharged bankruptcy customers every month.

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Drop dates are the 1st and 15th of every month.

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Responding Customers call our Live BDC. Not your dealership!

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Our Live BDC will make sure your customer is in the market for a vehicle.

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We take a full complete credit application and screen it for 2 years provable residence length and job time. We also screen for provable forms of income.

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If the customer is motivated to buy a vehicle and qualifies, we will name-drop your special finance contact and give out your dealerships contact information.

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We tell the customer, that your dealership will be calling in 1 to 3 hours to go over options and invite them to the dealership.

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We inform the customer, that they are now involved with a Member Purchase Program. Our Member director (YOU) is a specialist when it comes to financing after a Bankruptcy. This means they will get special considerations that would never be possible outside of the program.

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I love BRG’s lead program because it’s a lazy mans program that is easy to see results with. They do all the work creating the customer I just sell the car.

Marty W.

Guiffre Buick

Springfield, IL

I signed up with BRG about a year ago. There marketing rep had a very tough job, because I was a skeptic and they wanted to bring a program to my table that seemed to good to be true. But I decided to give them a chance. Now a year later that was the best lead decision I have ever made. These guys are creating a better lead than anyone out there regardless of the lead type. The customers always are motivated, in the market to buy and already know my name.

Pat D

Jim Skinner Automotive

Birmingham, AL


I work for a dealership in a small town of about 3000 people. We are 50 miles from a population of about 200,000 people. Last year (2009) I sold 80 cars from Bankruptcy Resource Groups program. When I get a courtesy call from Bankruptcy Resource Groups call center I drop what I’m doing follow up on there lead. I averaged $3,100 per a deal. These leads are gold.

Matt S

University Chrysler.

Columbia, MO

I can highly recommend using the Bankruptcy Resource Group lead program. I started out using them at one dealership and when I left they were the first call I made. They don’t promise what can’t be delivered, and I always do 7-8 deals a month like clockwork. The leads come over with a phone call from the company 100 percent of the time. The customer already knows who I am when I call them to set the appointment. It makes my job so much easier. There is no program that is risk free but Bankruptcy Resource Group comes as close as it gets.

John M

Bay Chevrolet

Norfolk, VA

I SIGNED UP WITH THE Bankruptcy Resource Group in 2006 during the peak of subprime in the automotive industry. I was skeptical at first until the sales manager told me to expect only 5-8 deals a month on their lead program. I signed up for the 90 day trial period, and my 1st month I received more leads than they had promised but sold 0 cars!!! I called to complain and spent 30 minutes on the phone with the Customer Care manager and realized that in my case the leads were too close to the discharge date; thereby rendering the credit scores to low to get financed. We changed the discharge dates to 1 year old and the next month I sold 6 cars. I have never interrupted service with Bankruptcy Resource Group and have averaged 4-8 deals a month for the last 4 years. In fact my 2 best months have been February and March 2010!

Brad H

Hanks Pontiac

Plaquemine, LA

I love the personal interaction I get from Bankruptcy Resource Groups marketing and call center reps. These guys are great and have a focus I just don’t see from lead companies any more. Their call center enthusiasm obviously rubs off on the customers they send to me. I did 23 units from 52 leads they created in March 2010.

Crissy Z

Chuck Van Horne

Plymouth, WI

Why It Works

We are a company that identifies with the target audience. We are the BANKRUPTCY RESOURCE GROUP (not an Auto Dealership). This allows us to do a better job securing information and advising discharged bankruptcy customers to buy a car from your Dealership.

We understand that people who have recently been through a Bankruptcy have had the toughest financial crisis of their life. We take the dealership factor out of the initial marketing process which puts the customer at ease. We inform the customer that an auto loan is the quickest and only logical way to reestablish credit after a bankruptcy and that the current payments the customer is making on open lines of credit carried through the bankruptcy are not being reported to the credit bureaus.

Our letter starts off talking about credit. This is the one thing all discharged Bankruptcy customers care about. We are explaining to the customer that they are not getting the credit they deserve after carrying a car through the bankruptcy are not being reported to the credit bureaus.

This is the one thing all discharged Bankruptcy customers care about. We are explaining to the customer that they are not getting the credit they deserve after carrying a car through a Bankruptcy. We also explain the fastest and only logical way to get credit points after a bankruptcy is through a New Auto Loan.

All inbound customer calls go to the Bankruptcy Resource Groups live BDC. This is not an outsourced call center. Our BDC is specifically trained to continuously operate with Discharged Bankruptcy Customers.

We answer every call as the “Bankruptcy Resource Center” DBA BKCardeals.com. This keeps the customer comfortable, which allows us to extract more information, and refer the customer to buy a vehicle from the dealership we assign them to.

When BRG Generates an Application

Customer will be interested in acquiring a new vehicle.

Customer will be expecting a call from your dealership.

You will be notified by phone of a motivated lead.

We will fax/email a complete credit application on the customer.

Customer will be informed to freeze there credit profile (I.E. Stop Shopping)

Customer will upload their most recent pay stub, utility bill and Drivers license to your Dealership Portal and their Local Member Director will be calling in 1-3 hours to go over options.

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