Why It Works

We are a company that identifies with the target audience. We are the BANKRUPTCY RESOURCE GROUP (not an Auto Dealership). This allows us to do a better job securing information and advising discharged bankruptcy customers to buy a car from your Dealership.

We understand that people who have recently been through a Bankruptcy have had the toughest financial crisis of their life. We take the dealership factor out of the initial marketing process which puts the customer at ease. We inform the customer that an auto loan is the quickest and only logical way to reestablish credit after a bankruptcy and that the current payments the customer is making on open lines of credit carried through the bankruptcy are not being reported to the credit bureaus.

Our letter starts off talking about credit. This is the one thing all discharged Bankruptcy customers care about. We are explaining to the customer that they are not getting the credit they deserve after carrying a car through the bankruptcy are not being reported to the credit bureaus.

Our letter starts off talking about credit. This is the one thing all discharged Bankruptcy customers care about. We are explaining to the customer that they are not getting the credit they deserve after carrying a car through a Bankruptcy. We also explain the fastest and only logical way to get credit points after a bankruptcy is through a New Auto Loan.

All inbound customer calls go to the Bankruptcy Resource Groups live BDC. This is not an outsourced call center. Our BDC is specifically trained to continuously operate with Discharged Bankruptcy Customers.

We answer every call as the “Bankruptcy Resource Center”. This keeps the customer comfortable, which allows us to extract more information, and refer the customer to buy a vehicle from the dealership we assign them to.

When BRG generates an application,
# 1. Customer will be interested in a acquiring a new vehicle
# 2. Customer will be expecting a call from your dealership
# 3. You will be notified by phone of a motivated lead.
# 4. We will fax/email a complete credit application on the customer.
# 5. Customer will be informed to freeze there credit profile (I.E. Stop Shopping)
# 6. Customer will be informed to find their most recent pay stub, utility bill and Drivers license. The dealership will be calling in 1-3 hours to go over options.